Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

Given how much time we spend on our phones these days, it’s easy to feel like we live our whole lives online, but that’s clearly not the case. Americans are reportedly still “spending like ...

“In changing our brand image, we wanted to further highlight the quality of our products, already recognized internationally for their excellence. It was essential that this new corporate image ...

Having a top selling brand is important to any business. Creating that image and ensuring your customers go along with it is crucial. Evan Davies tells the story of how Sunny Delight was created ...

The survey showed that 72.2% acknowledged funding support for certification. Close to 90% of small and medium enterprises ...

Higie, R., and G. Zaltman. "Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images." In Advances in Consumer Research, Volume 21, edited by C ...

Having a top selling brand is important to any business. Creating that image and ensuring your customers go along with it is crucial. Evan Davies tells the story of how Sunny Delight was created ...

So when luxury hotel brand Le Méridien – a unit of Starwood Hotels & Resorts – decided to undertake a major rebranding program, it found a natural marketing venue in Instagram, the image-sharing ...