It's alive and kicking, but its power is tragically misunderstood—even by many marketers themselves. New research my team and I conducted quantifies just how crucial marketing is in B2B buying, ...
In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned ...
rapid website platform and local listing. With the abundance of B2B marketing firms, Locallogy offers some interesting points on why it stands out from the rest. The marketing firm positions ...
New unified digital buying channel and AI capabilities help B2B buyers and sellers streamline collaboration around quotes, proposals, orders, and contracts LAS VEGAS, Sept. 11, 2024 /PRNewswire ...
is now a significant player in the B2B ecommerce space. But Rahul remains undeterred. “We don’t worry about our competitors. Our primary understanding is to figure out how users buy offline ...
South African Internet and media conglomerate Naspers is looking to exit its five-year-old investment in B2B online travel portal ... have also offered to buy the stake. Emails sent to Gaurav ...