B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...

Today's B2B decision-makers aren't prioritizing surface-level pricing or product features when deciding what vendor to choose ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 5 min 44 sec ago By Tim Nudd - 2 hours 26 min ago By Brian Bonilla - 6 hours 51 min ago By Gregg Lipman - 6 hours 51 min ...

HubSpot, Inc. (NYSE: HUBS), the customer platform for scaling businesses, announced today that it has entered into a ...

US-based G2 is a unicorn software marketplace, revolutionizing the way software is bought and sold worldwide. The company has ...

An article by Mathew Sweezey published on Convince & Convert points out that 80% of B2B buyers expect the same buying experience as B2C customers, expecting companies to respond and interact with ...

In today’s complex B2B landscape, enterprise purchase decisions are rarely made by a single individual. Instead, they involve a collection of stakeholders—commonly referred to as buying ...

The solar energy you can leverage from the use of solar panels is an innovative way to power your life. We’ll highlight some ...

The UK has seen a jump from 11% in 2021 to 21% in 2024. B2B decision makers now use an average of 10.2 channels in their buying journey, which has risen from five channels in 2016. Globally, there is ...