It's alive and kicking, but its power is tragically misunderstood—even by many marketers themselves. New research my team and I conducted quantifies just how crucial marketing is in B2B buying, ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned ...

US-based G2 is a unicorn software marketplace, revolutionizing the way software is bought and sold worldwide. The company has ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 5 min 44 sec ago By Tim Nudd - 2 hours 26 min ago By Brian Bonilla - 6 hours 51 min ago By Gregg Lipman - 6 hours 51 min ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

An article by Mathew Sweezey published on Convince & Convert points out that 80% of B2B buyers expect the same buying experience as B2C customers, expecting companies to respond and interact with ...

New unified digital buying channel and AI capabilities help B2B buyers and sellers streamline collaboration around quotes, proposals, orders, and contracts LAS VEGAS, Sept. 11, 2024 /PRNewswire ...

The UK has seen a jump from 11% in 2021 to 21% in 2024. B2B decision makers now use an average of 10.2 channels in their buying journey, which has risen from five channels in 2016. Globally, there is ...

B2B revenue generation, today announced the release of its annual 2024 Buyer Experience Report. Produced by the 6sense Research Team comprising former industry analysts, this comprehensive study ...