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B2B Marketing Magazine
7 天
Beyond the pushbacks and eye-rolls: Why branding faces resistance in B2B and how ...
Sue Mizera breaks down how pushback, confirmation bias and much more can tie into branding from a B2B perspective.
B2B Marketing Magazine
13 天
Diversity and Inclusion
Our webinar looks at implementing a practical approach to these areas for your marketing teams.
B2B Marketing Magazine
13 天
How Nelson Schmidt won Gold for ‘Best multichannel campaign’ for its work in Wisconsin
In this case study, we learn how Nelson Schmidt won Gold for 'Best multichannel campaign' for its work in Wisconsin.
B2B Marketing Magazine
13 天
Transformation Fatigue: How it impacts B2B Marketers
In the current fast-changing business environment, B2B marketers often find themselves dealing with continuous changes, ...
B2B Marketing Magazine
13 天
Winning Gold: Sharper’s B2B Lead Gen Campaign for Proact & NetApp
Sharper won Gold at the B2B Marketing Awards for their work with Proact and NetApp. Read this case study to find out how they ...
B2B Marketing Magazine
11 天
Branding just works — so why isn’t absolutely everyone in B2B on board?
There can be no doubt that branding works. Countless studies over many years, tracking multiple measures, prove again and again how effective a strong brand can be for a company’s market leadership.
B2B Marketing Magazine
13 天
Leadership in Marketing – Simon Edward, CMO of IBM, UK&I
In these three videos Simon Edward, chief marketing officer (CMO) for UK and Ireland at IBM, covers these key areas which ...
B2B Marketing Magazine
13 天
Inside an award-winning diversity campaign that aimed to champion change
Gravity Global teamed up with EDGE to deliver a go-to-market strategy to build EDGE’s brand fame to drive global awareness ...
B2B Marketing Magazine
17 天
What is Propolis?
What is Propolis? Propolis is where B2B marketers find the right strategies, frameworks and skills to confidently drive ...
B2B Marketing Magazine
13 天
Learn how Publicis Sapient won out for ‘Best brand initiative’
accelerate clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is ...
B2B Marketing Magazine
13 天
Mastering B2B Marketing in the Healthcare Sector
The healthcare sector has certainly shifted in the last few years. From the pandemic to a shift to digital, marketing leaders ...
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