Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By ...

User scenarios are detailed descriptions of a user – typically a persona – that describe realistic situations relevant to the design of a solution. By painting a “rich picture” of a set of events, ...

Fitts’ law states that the amount of time required for a person to move a pointer (e.g., mouse cursor) to a target area is a function of the distance to the target ...

Aesthetics is a core design principle that defines a design’s pleasing qualities. In visual terms, aesthetics includes factors such as balance, color, movement, pattern, scale, shape and visual weight ...

A VR headset is a head-mounted device that provides immersive virtual experiences. Also known as a head-mounted display, it typically includes a pair of lenses that users look through, a screen (or ...

Appearance relates to the colors, typography, and images used. Layout refers to how information is structured and categorized. A good web design is easy to use, aesthetically pleasing, and suits the ...

Color theory is the study of how colors work together and how they affect our emotions and perceptions. It's like a toolbox for artists, designers, and creators to ...

User research is the methodic study of target users—including their needs and pain points—so designers have the sharpest possible insights to make the best designs. User researchers use various ...

Sustainable design creates long-term solutions and helps societies ensure the well-being of their people and harmony with the environment for generations. Designers reduce waste by making products ...

Visual design is about creating and making the general aesthetics of a product consistent. To create the aesthetic style of a website or app, we work with fundamental elements of visual design, ...

Design principles are guidelines, biases and design considerations that designers apply with discretion. Professionals from many disciplines—e.g., behavioral science, sociology, physics and ergonomics ...

Gestalt Principles are principles/laws of human perception that describe how humans group similar elements, recognize patterns and simplify complex images when we perceive objects. Designers use the ...