While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.

At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.

NEW YORK — Environmental, social and governance (ESG) programs are at an inflection point as brands come under pressure from activists to keep out of increasingly politicized areas. Nespresso USA, the ...

A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...

Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.

Interbrand’s Best Global Brands 2024 report indicates that a lack of investment in long-term strategy over the years has left marketers with unrealized value.

Refining media strategy is especially critical for a holiday that lands just before the U.S. elections, executives said at Advertising Week.

Snapchat announced two new advertising solutions that take advantage of some of the social media platform’s most widely used spaces, according to a press release. The announcement was timed to ...

Incremental, a leading provider of neutral retail media measurement, today announced a global partnership with Skai, the leading omnichannel advertising platform specializing in walled garden media.

17% of Americans are now fans of Major League Soccer (MLS), eclipsing the English Premier League (16%) and La Liga (14%) as ...

Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.

Global Chief Marketing Officer Ramon Velutini shared advice at Advertising Week New York on how brands can keep a place in consumers’ minds.