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Marketing Week
22 小时
Hendrick’s owner appoints former PZ Cussons and Diageo marketer as CMO
Former PZ Cussons chief marketing transformation officer and ex-Diageo marketer Andrew Geoghegan will join the Glenfiddich ...
Marketing Week
1 天
Making friends with finance and the power of simplicity: Your Marketing Week
At a basic level, the role of marketing is to make it easy for consumers to recall your product and want to buy it. Yet, ...
Marketing Week
1 天
One B2B charity on driving growth during challenging times
Through strategic partnerships and creative, low-cost approaches, Pennies has achieved 40% growth in the face of economic ...
Marketing Week
1 天
What can McCain’s Grand Prix win teach us? Nothing new
The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that most brands ignore or forget - and ...
Marketing Week
1 天
B2B marketers remain focused on short-term goals ahead of long term
According to Marketing Week’s exclusive new research, the majority of B2B marketers still prefer short-term marketing tactics ...
Marketing Week
2 天
‘With social the work is never done’: How Snapchat fits into NatWest’s ‘matrix plan’
The bank is experimenting with Snapchat in a bid to be on the “leading edge of what is possible”, explains head of social ...
Marketing Week
2 天
‘A more transparent approach’: Inside Sky, ITV and Channel 4’s TV measurement tool
In an attempt to give marketers a reason to invest in TV, the three biggest broadcasters have created a tool to quantify TV’s ...
Marketing Week
1 天
Premier Inn’s top marketer Tamara Strauss departs
Global customer director Tamara Strauss has left Premier Inn after five years with the company, with the brand declining to ...
Marketing Week
3 天
Consistency is the top-class marketer’s secret weapon
The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...
Marketing Week
2 天
‘Zero-click immunity’: Why B2B content needs personality to win in the AI age
In a world of AI Overviews, B2B content needs to ditch the neutral objectivity and inject some personality, with deeper dives ...
Marketing Week
2 天
Motorway CFO: Marketing needs to give finance ‘a reason to believe’
The finance department must choose between “this or that” when it comes to investment. Marketers, then, need to make the ...
Marketing Week
5 天
‘Marketing is messy by nature’: Tony’s Chocolonely’s CEO on respecting the art of ...
On its mission to end exploitation in cocoa, the retailer is relying on the creativity of marketers to build positive ...
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