US-based G2 is a unicorn software marketplace, revolutionizing the way software is bought and sold worldwide. The company has ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned ...

It's alive and kicking, but its power is tragically misunderstood—even by many marketers themselves. New research my team and I conducted quantifies just how crucial marketing is in B2B buying, ...

B2B revenue generation, today announced the release of its annual 2024 Buyer Experience Report. Produced by the 6sense Research Team comprising former industry analysts, this comprehensive study ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

Customers can find their products in a growing number of local grocery stores ... at Smalls in Portland a couple years ago and buy them whenever I spot them. I was glad to find them on this ...

NuORDER by Lightspeed, a leading B2B commerce platform powering wholesale buying and selling, today announced the appointment of Chris Akrimi to the role of Head of Revenue for Lightspeed B2B / ...

We have a long history in North America, and we are committed to playing our part in supporting local businesses and contributing long-term socioeconomic benefits to many United States and Canadian ...