Investors should expect more traditional advertising from Starbucks -- a lever Niccol successfully pulled with Chipotle, another brand that had once avoided advertising. Starbucks' brand is also ...
New CEO Brian Niccol laid out his vision for Starbucks in an open letter published on the company's website. He aims to improve customer service and return the company to its roots as a "third place.
New Starbucks (NASDAQ: SBUX) CEO Brian Niccol got about the warmest welcome in stock-market history when he was named the coffee giant's new chief in August. Shares of Starbucks jumped 24% when ...
Starbucks has rolled out a new way of making hot coffee and frappuccinos over the last few months in an effort to cut customer wait times and get back its reputation as a place to hang out.