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While still mostly in high school, the teenagers of Generation Z already have birthed a few fashion trends that are defining their generation, namely the E-Girl or E-Boy and the VSCO Girl.

In 2016, Märchen made its Shanghai Fashion Week debut with Labelhood. Chen spent all her savings on the show, but received little attention afterward. “It was the moment I realize that I have ...

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While other categories have slowed over the past few years, beauty has remained a juggernaut, with Circana noting the segment is the fastest-growing among those it tracks. This has in turn led to ...

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