The ad in question pitted Dettol antiseptic liquid against Lifebuoy soap – two products that have very different uses ...

Better Health Through Hygiene Since 1894, Lifebuoy has aimed to be more than ‘just’ a manufacturer of high quality, affordable soap. The company has continuously engaged in concrete action to ...

Corporate sustainability is not a one-size-fits-all notion, and its effective implementation depends on the individual ...

Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Supplement 916-801, July 2015. (Revised March 2017.) ...

Ahead of Global Hand Washing Day on 15th October, Lifebuoy is introducing the AI-Teacher Hippo to promote hand washing ...

is looking to cut prices of Dove and Pears—its two popular soap brands further. The company said in an earnings conference call yesterday that it has already cut prices of Lux and Lifebuoy by ...

Another theory connects the phrase to a marketing campaign by the TATA Group. TATA, primarily known for steel, trucks, and ...

She wrote back and said, ‘You silly boy, you’ve got some Lifebuoy soap, use that. I’ll send you some more, rub the Lifebuoy soap up the seams of your clothing.’ Lifebuoy soap in those days ...

Tết 2022 hence became so much different from any previous Tet. Two years of being locked down and isolated and millions of Hygiene reminders on an hourly basis, Lifebuoy would need to find a way to ...

It had accused the maker of Dettol soap Reckitt of degrading HUL’s Lifebuoy soap. In 2020, Dettol Handwash made an indirect reference to Lifebuoy soap by showing a bar similar in colour and ...

Lifebuoy had become integral part of the Vietnam's fight against pandemic by raising awareness for safety and hygiene. While the brand would continue ensuring safety in travel, not everyone was able ...

Its products -- such as SariWangi tea and Lifebuoy soap -- are some of the best known brands among the country's 250 million people. The company is also part of its Anglo-Dutch parent's drive ...