Johnnie Walker has enlisted actress Priyanka Chopra Jonas to star in its new advert, as the global ambassador for the brand. The collaboration marks the brand’s entry into the luxury ...
Matalan has unveiled a new Halloween campaign to highlight its family-focused brand platform. Developed in collaboration with McCann Manchester, the “Trick or Treat” ad will run until October 31. Narr ...
UMX Studio has secured a $4.5 million all-cash investment. According to the Saudi Arabian studio, the move will use the funds from investment firm Jetapult to “support the expansion of ...
The People’s Postcode Lottery has teamed up with singer-songwriter Ellie Goulding for a new advertisement, expressing gratitude to its players for their crucial role in supporting UK charities. Develo ...
General Mills has announced its ongoing collaboration with ASDA’s Tickled Pink campaign, aiming to raise £7 million throughout October for national breast cancer charities. By backing this initiative, ...
Jo Eckersley, CEO of location-based mobile marketing specialist Bubbl, explains how apps powered by geo-fencing technology will be a gamechanger for CX, turning consumer armageddon into consumer ...