Your UX design portfolio is the key that gets you a job interview, and it is therefore vital that you include everything necessary in it. After all, a recruiter spends only a few minutes to form an ...

We can all become stuck when we need to think divergently and come up with lots of new and fresh ideas. Maybe you know your area so well that it’s hard to see it from a new perspective, or maybe ...

Visual design is about creating and making the general aesthetics of a product consistent. To create the aesthetic style of a website or app, we work with fundamental elements of visual design, ...

Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

Master the art of type pairing! Learn key factors, tips, and best practices for creating effective typography.

Wicked problems are problems with many interdependent factors making them seem impossible to solve. Because the factors are often incomplete, in flux, and difficult to define, solving wicked problems ...

Did you know that over 60% of people accept or reject new products based on color? When you think of Coca-Cola, you think red. When you think of McDonalds, you think of yellow arches. When you think ...

The virtuality continuum represents the full spectrum of technological possibilities between the entirely physical world or real environment and the fully digital ...

User flows are diagrams that depict the path a user can take to complete a task while interacting with a product. A user flow focuses on the user's needs and the most ...

Fitts’ law states that the amount of time required for a person to move a pointer (e.g., mouse cursor) to a target area is a function of the distance to the target ...

Design principles are guidelines, biases and design considerations that designers apply with discretion. Professionals from many disciplines—e.g., behavioral science, sociology, physics and ergonomics ...

Information overload describes the excess of information available to a person aiming to complete a task or make a decision. This impedes the decision-making process, resulting in a poor (or even no) ...