User interface (UI) design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style. Designers aim to create interfaces which users find easy to ...

Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By ...

User scenarios are detailed descriptions of a user – typically a persona – that describe realistic situations relevant to the design of a solution. By painting a “rich picture” of a set of events, ...

Color modes are the settings designers use to show colors consistently across devices and materials. Commonly used modes are LAB, RGB, CMYK, index, grayscale and bitmap, which differ in quality and ...

The business model canvas is a tool designers use to map out a business or product’s key actors, activities and resources, the value proposition for target customers, customer relationships, channels ...

Complementary colors are the colors that sit opposite to each other on the color wheel. As the name suggests (complementary and not complimentary), these colors help each other stand out. They bring ...

This guide will teach you how to use the magic of complementary colors when you design. It’s important that we actively use the art of selecting colors when we aim to craft a visually appealing user ...

Usability testing is the practice of testing how easy a design is to use with a group of representative users. It usually involves observing users as they attempt to complete tasks and can be done for ...

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating ...

A VR headset is a head-mounted device that provides immersive virtual experiences. Also known as a head-mounted display, it typically includes a pair of lenses that users look through, a screen (or ...

Did you know that over 60% of people accept or reject new products based on color? When you think of Coca-Cola, you think red. When you think of McDonalds, you think of yellow arches. When you think ...

Sustainable design creates long-term solutions and helps societies ensure the well-being of their people and harmony with the environment for generations. Designers reduce waste by making products ...