Nike - Just Do It (1988) - Very first commercial - YouTube
2017年8月30日 · When 80-year-old Walt Stack jogged across the Golden Gate Bridge in Nike's first "Just do it" spot, chatting about his daily 17-mile run and joking that he kept his teeth from chattering in...
Just Do It - Wikipedia
Just Do It or JDI for short is a trademark of shoe company Nike. Kalin Reeves tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore ’s last words: "Let's do it." [1] .
HISTORY's Moment in Media: The Rise of Nike's "Just Do It" Tagline
2023年7月13日 · Thirty-five years ago this month, Nike debuted the "Just Do It" campaign, with one of the most iconic and effective advertising taglines of all time.
How Nike’s ‘Just Do It’ Campaign Became A Global Phenomenon
2023年8月21日 · Over the years, Nike has continued to evolve its “Just Do It” campaign, adapting it to changing consumer trends and attitudes. In 2018, the brand celebrated the 30th anniversary of the campaign with a new ad featuring former NFL quarterback Colin Kaepernick.
The Nike “Just Do It” Slogan: Origin, Meaning, and Impact
2023年9月6日 · Nike introduced the “Just Do It” campaign in 1988. It involved a series of advertisements in which athletes, both professionals and amateurs, talked about their accomplishments and shared their emotions while engaged in physical activities. The campaign marked the debut of the iconic slogan.
Top ten Nike ‘Just Do It’ ads - Marketing Week
2013年8月22日 · Nike’s famous “Just Do It” strapline has been at the centre of many iconic adverts over the years as the brand has gone on to be revered as one of the most innovative advertisers in the industry.
Nike’s 'Just Do It' Campaign: A Timeless Marketing Case Study
2024年3月5日 · As we look back at the landscape of emotional marketing, Nike’s "Just Do It" campaign can be seen as a pivotal beacon in the night. It illuminated the path for other brands to dare, to speak directly to their audience's hearts, and to tap into the power that emotions wield in driving consumer behavior.
Unravelling the Brilliance: How Nike's 'Just Do It' Became More …
2023年11月8日 · Explore the legacy of Nike's 'Just Do It' campaign with our in-depth analysis. Uncover the marketing strategies, design brilliance, and cultural impact that solidified Nike's place in history. Learn key lessons that can revolutionise your branding approach.
How Nike’s ‘Just Do It’ Changed Marketing Forever
Before “Just Do It,” sports marketing primarily focused on product features – better cushioning, improved traction, innovative materials. Nike’s campaign changed the game by shifting focus to emotional benefits and personal triumph. They weren’t selling …
How Nike’s “Just Do It” Campaign Became a Global Success
2024年12月26日 · Few advertising campaigns have left an indelible mark on pop culture and brand history like Nike’s “Just Do It.” Launched in 1988, this slogan became more than just an ad— it transformed into a powerful call to action, driving …